architecture : theory and strategy

van nelle 21, re÷invent

object van nelle 21 re÷invent workshop subject introduction teams and subjects date may 1999 words reconversion of the modern monument van nelle into a design business complex pages - author christiaan weiler and guus vreeburg ref -


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international and interdisciplinary workshop
- Rotterdam Academy of Architecture
- SG99/Willem de Kooning Academy
Rotterdam, the Netherlands, 11 - 15 May 1999

Students and other participants will tackle issues related to reusing the monument by Brinkman and van der Vlugt as a 'Design-factory'. The eight studio's will be tutored by architects from different European countries: Adam Caruso (GB), Herman Kossman (NL), René Mareij (NL), Bjarne Mastenbroek (NL), Liesbeth Mijnlieff (NL), Paul Perry, Jan Verwijnen (Finland) and Peter Wilson (Germany). Participants will work from different lines of approach on conceptual propositions that will be presented to a critic's forum that consists of Joost Schrijnen (dS+V), Anton Beeke (Studio Anton Beeke) John van Lith (Property Conversion Group BV), Wolter Nuis (dS+V) and Gerard McCreanor (McCreanor Lavington).
As well as the present owner (Property Conversion Group BV) there will be delegations from potential users of the factory, i.e. the organizers of Rotterdam Cultural Capital 2001 and Porto Cultural Capital 2001.

3x3 studios
In the workshop there will be 9 studios in total. Their subjects can be divided in three thematic groups. All assignments will find their definitive shape in discussion with the tutors, and also you: the students. The first group deals with the Van Nelle factory in a way that emphasizes the physical qualities of the monument. It sets out to find what it is that makes the building architecturally so unique. The context in which the studios will be set up is given by Kees Kaan and Pierre Gautier in the text: KG studios.
The second group of three aims to find out what the actually proposed reprogramming of the building, the ‘DesignFactory’, will mean for the building. By taking a programmatic approach they will try to find out about the new life of the Van Nelle factory. Guus Vreeburg describes these studios in the text: GV studios.
A third group will deal with subjects that connect these first two approaches and attempt to bridge the physical potential of the building with the programmatic demands for the future. In agreement with: 1/ the owner of the complex, 2/ Rotterdam Cultural Capital 2001 organisation and 3/ a potential corporate user, three assignments will be formulated. These studios are described by Christiaan Weiler in the text: CW studios